HTC Courts Bully #2 From Weird Science For A Much-Needed Marketing Boost

TechCrunch

Look, there’s no question that HTC’s in a bit of trouble, and it’s at least partially because of its marketing woes. While HTC just recently posted some weak quarterly financials, rivals like Samsung are flush with cash to pump into their marketing and ad budgets. That said, HTC is looking to make a big a splash as it can, and Bloomberg reports that the Taiwanese OEM has reportedly tapped none other than Robert Downey Jr. for a two year, $12 million smartphone ad campaign.

Yes, really. And to be clear, they’ve reportedly inked a deal to feature RDJ’s likeness, not that of movie alter-egos like Tony Stark/Iron Man (though really, wouldn’t a tie-in like that make more sense?). Bloomberg’s Tim Culpan goes on to note that Downey will get final say over the ad campaign’s creative elements, which seems like it could go either way. He may be a gifted…

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